Mr Joseph Nassif began his illustrious journalism career as a photojournalist for Dar Al Sayad, a preeminent Middle East publishing house in early 1977, more specifically as a main photographer to arts and society weekly publication "Al Shabaka" magazine, a cultural, social, and artistic magazine, a cutting edge and daring publication for its time, a just reflection of the Lebanese art scene at the time. Mr Nassif quickly became the sole photographer artist responsible for cover spreads, investigative interviews, and the society pages. He accumulated hundreds of covers signed with his name and photographed leading Arab and middle eastern artists, signers, models and actors. With that experience behind him and an envious network of the who is who of the Arab art scene, he transitioned into an investigative journalist in the art scene in addition to his photography and became the headline of an exclusive weekly section  for his pen and camera under the title "The Magic Camera."
He conducted numerous interviews with many stars of the arts and society in Lebanon and the Arab world. He played a significant role in the launch and success of some of them, many of whom still hold a prominent position in the world today. In addition to this, he covered many artistic festivals in the Arab world, especially beauty pageants in Lebanon from 1977 to 2000.

In the year 2000 at the turn of the century, Mr Nassif left all the fame, success, and press behind to build a life for the family in Canada, where his reputation preceded him.  He started his Canadian career as a wedding and event  photographer, was shortly a member of the Phonecia newspaper published in Montreal as responsible for Ottawa news. In 2007 Mr Nassif began broadcasting on Ottawa's Chin Radio, a multilingual radio station. After starting as a sound engineer and DJ on a number of multilingual programs, he devoted himself to the Arabic program which had grown to a full 9 hour time slot. Mr Nassif went on to anchor and host his own  morning show, a heart-to-heart program that covered  matters of the heart, art, society, an politics. Mr Nassif retired from radio life in 2019.

NCCAR is Celebrating November - Lebanese Heritage Month under the patronage of the Embassy of Lebanon, Ottawa.